FMCG Marketing Course in Sri Lanka
TARGET GROUP
Marketing
Managers, Sales Managers, Brand Managers, Product Managers, Account Managers
(Advertising Agencies), Market Research Managers! Executives
PROGRAMME OBJECTIVES
To
educate participants on the modern concepts and principles of
FMCG
Marketing
To
provide insights on how to apply the principles and concepts in practice
PROGRAMME CONTENTS
Characteristics
of FMCG Marketing
Consumer
psychology and buyer behaviour
Competitive
Strategy
FMCG
Branding
Experiential
Marketing, Digital Marketing, Sensory Marketing,
Customer
Relationship Marketing
Blue Ocean Strategy - Applied to FMCG
Creative methods of segmenting consumer markets (FMCG)
Push
vs Pull Strategy (One More Time)
Green Marketing -
FMCG
Brand
Marketing Planning
New
Media in Marketing
Merchandising
and Promotions
Resourced
Person Mr Prasanna Perera
Prasanna
is referred to as the Marketing Guru of Sri Lanka and is presently a leading
Marketing Consultant to several organizations, a much sought after trainer and
the best marketing lecturer in Sri Lanka. He has over 16 years of experience as
a trainer and over 8,000 individuals have been trained by him. He is presently
the Marketing Consultant for over 30 organizations. In his professional working
career spanning over 20 years, He has held several senior management positions
at Multinationals such as Tetra Pak and Singer and was the Marketing Director
of John Keells.
For more informations click bellow image.
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