FMCG Marketing Course in Sri Lanka

TARGET GROUP

Marketing Managers, Sales Managers, Brand Managers, Product Managers, Account Managers (Advertising Agencies), Market Research Managers! Executives

PROGRAMME OBJECTIVES

To educate participants on the modern concepts and principles of

FMCG Marketing

To provide insights on how to apply the principles and concepts in practice

PROGRAMME CONTENTS

Characteristics of FMCG Marketing

Consumer psychology and buyer behaviour

Competitive Strategy

FMCG Branding

Experiential Marketing, Digital Marketing, Sensory Marketing,

Customer Relationship Marketing

Blue Ocean Strategy - Applied to FMCG

Creative methods of segmenting consumer markets (FMCG)

Push vs Pull Strategy (One More Time)

Green Marketing - FMCG

Brand Marketing Planning

New Media in Marketing

Merchandising and Promotions

Resourced Person Mr Prasanna Perera

Prasanna is referred to as the Marketing Guru of Sri Lanka and is presently a leading Marketing Consultant to several organizations, a much sought after trainer and the best marketing lecturer in Sri Lanka. He has over 16 years of experience as a trainer and over 8,000 individuals have been trained by him. He is presently the Marketing Consultant for over 30 organizations. In his professional working career spanning over 20 years, He has held several senior management positions at Multinationals such as Tetra Pak and Singer and was the Marketing Director of John Keells.

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